Quick-Pay
Quick-Pay is a financing product designed to provide fast, flexible funding for produce growers. It allows farmers to receive payment for their orders almost immediately after shipment, rather than waiting for the traditional payment cycles which could take upwards of 30 days. This accelerated access to funds helps growers manage cash flow more effectively, invest in their operations, and meet financial obligations without delay.
Despite being one of ProducePay's most used services, Quick-Pay had no digital interface for customers to manage their orders and understand when they should expect to receive their funding. My design aims to fill this gap by providing a seamless, transparent, and trustworthy experience for users. My role covered a wide range of responsibilities, from initial research to high-fidelity prototyping.
overview
Tools
Figma, Photoshop, Usertesting.com
Role
Sr. Product Designer
Duration
Jul. 2022 - Aug. 2023
Lack of Transparency: Prior to the digital interface, Quick-Pay users faced a lack of transparency in the payment process, leading to uncertainty and dissatisfaction.
Inconsistent Communication: There was no centralized platform for communication between growers, buyers, and financial departments, leading to information silos.
Lack of Trust: The absence of a clear and user-friendly interface had led to trust issues among the users of Quick-Pay.
PROBLEM
How might we create a trustworthy experience for growers to manage their orders and provide transparency into their Quick-Pay payments?
Research
The research phase was a true eye-opener, revealing a series of discrepancies and gaps that went far beyond the user experience. I discovered issues in our internal processes, broken systems, and points in the user journey where our service was falling short of expectations. My findings were so impactful that they triggered the initiation of a major project aimed at making sweeping updates and fixing the identified issues.
User-Research & Innovation
From my user research, I uncovered that users were deterred from creating orders on our platform—primarily because the process was too time-consuming and required manual data entry, which was duplicative work for them.
Understanding the constraints and opportunities, I spearheaded the design of a digital solution to replace these manual steps. One of the groundbreaking features I proposed and incorporated was the use of Optical Character Recognition (OCR) technology. This feature allows for the automated extraction of content from uploaded documents, liberating users from the tedious task of manual data entry. The result is a more user-friendly, efficient, and transparent experience.
Not only does this solution enhance the Quick-Pay service but it's also scalable and adaptable, set to be utilized in multiple capacities across the company. By transforming this manual process into an automated system, we're not just solving a problem—we're opening up a world of possibilities for improved efficiency and user satisfaction.
High-Fidelity Prototype
Check out this high-fidelity prototype I created of the Quick-Pay Orders experience for ProducePay Sellers.
I created wireframes to visually map out the user journey, followed by high-fidelity prototypes to simulate the user experience. With my design direction, I worked with a graphic designer on the marketing team to create custom animation that helps create a transparent and trustworthy experience.
Interaction Design
OUTCOME
Through a carefully coordinated process of user research, high-fidelity prototyping, and constant stakeholder engagement, we're transitioning from a problem-ridden manual system to a technologically advanced solution. Although the project is still in the development phase, the initial feedback from stakeholders and early user tests have been overwhelmingly positive. The engineering team is actively building upon the robust framework I designed, and we're all eager to see this project come to fruition. The project is shaping up to not only meet but exceed, the initial objectives of improving transparency, communication, and trust within the Quick-Pay ecosystem.
